Reputation management is the process of identifying what other people are saying or feeling about a particular business, and taking steps to ensure that general consensus is in line with its goals. It is the process of monitoring and modeling the perception of people about brand or business. It doesn’t only focus on building a great image of a particular brand but also emphasizes on maintaining it consistently. It further helps to overcome any PR mess or unfortunate incident while managing the brand’s reputation efficiently. In current times, almost all organizations build their presence on multiple social media platforms so as to build, monitor and maintain their reputation.

With strong leadership, proficient customer service, effective marketing strategies and provision of quality products and service, organizations can thrive day and night. However, all the efforts and handwork can be ruined by just a few bad reviews, which are just enough to damage their reputation, resulting in loss of trust on behalf of their clients. Their reputation not only attracts more consumers but also helps them in retaining the already existing clients, thereby determining their net market value.